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Nature’s Bakery
Nature’s Bakery Cooperative specializes in organic whole grain baked goods. In 1969, this worker-owned and managed business became the very first store in Madison, Wisconsin to sell natural food. They have a rich tradition, but needed a contemporary update for their brand. We gave them a new look that incorporates elements of their traditional image, but with a modern twist. It’s an example of how we can “organically” evolve your brand.
A brand that uses only organic whole grains should look that way. We selected textures, colors and typography that work in harmony to create a down-to-earth, wholesome vibe. It’s a fresh from the oven look for this legendary Madison bakery.
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1321 E. Mifflin Street
Madison, WI 53703




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